Stop Making Amateur Mistakes and Uncover Your Sales Potential

This course will open your eyes to what's holding back your sales growth.

In Part I, you will learn how the three challenges have been working against you in the shadows, losing you sales, without your knowledge.

In Part II, you will discover how much hidden opportunity is lying dormant in your business when you turn the three challenges into advantages.

In Part III, you will chart the potential ROI of implementing B2B software sales best practices to conquer the three challenges and accelerate sales.

What you don't know about selling software to business is holding back your earning potential. With the insights from this course, you can change that.

After Completing this Course, You Will:

  1. Understand the hurdles holding back your growth created by the three challenges and how to transform your sales approach

  2. Assess how effectively you sell against the three challenges today and uncover the missed opportunity to improve sales

  3. Measure the financial payoff of transforming your sales approach and quantify the ROI of implementing B2B software sales best practices

EXCLUSIVE BONUS: Sales Assessment Dashboard

Included in the course is the downloadable Sales Assessment Dashboard. Companies have paid me $10,000 to develop elegant, insightful sales assessment tools like this.

Don't stay trapped by the three challenges, unaware of what's possible for your business. Break through the barriers to B2B software sales success today.

Course Curriculum

  • 1


    • Meet the Three Challenges

    • Beat the Three Challenges

    • What surprised you most about the Three Challenges?

    • How will you improve your approach to the Three Challenges?

  • 2


    • Assess Your Growth Opportunity

    • Sales Assessment Dashboard

    • Questions for Challenge #1: Unique Product

    • Questions for Challenge #2: Complex Sale

    • Questions for Challenge #3: Continuous Service

  • 3


    • Estimate Your Possible Sales Improvement

    • Calculate Your Potential ROI

    • Move Forward

    • Sales Funnel Workshop

About the Instructor

Founder, Software Sales School

Gregg Nichols

Selling Software Isn't a "Transferable Skill." You can't succeed in B2B software sales using GENERIC SKILLS picked up from retail, insurance, finance, industrial, pharma, or publishing. The combination of product uniqueness, sales complexity, and continuous service requirements makes B2B software sales SUPREMELY CHALLENGING. Additionally, software is integral to today's business operations. No company can exist without it. That makes the B2B software seller STRATEGICALLY IMPORTANT to their customers. Conversely, almost no one provides proven frameworks and dedicated training for B2B software sellers. It is the LEAST SUPPORTED sales role in the field.This tension between great challenge, high importance, and low support makes B2B software sales highly prone to failure. Unmatched Expertise in B2B Software SalesSoftware Sales School trains customer-facing B2B software professionals to excel in this harshest and most misunderstood selling environment. I'm Gregg Nichols. As Founder of Software Sales School, I bring you unmatched expertise in business software sales. I’ve built REVENUE GENERATION ENGINES for 25 years. In that time, I’ve: ** Led sales, marketing, AND services groups ** Produced results in ALL FOUR STAGES of the sales funnel ** Trained HUNDREDS of sales, marketing, and consulting professionals And UNLIKE every other sales writer, sales trainer, and sales leader out there… I did ALL OF IT in the B2B SOFTWARE business. I can give you the guidance your business needs at every phase of your growth. I know what it takes to make customers successful with software and turn them into lifelong, repeat accounts. Accolades for Gregg Nichols Gregg is truly an executive coach with the credibility and intelligence to help leaders maximize performance. - Don R. | VP Services An extremely intelligent colleague, Gregg was professional, showed confidence in his work, created great rapport with customers, and showed great concern for knowing the customer's business. - Regina V. | Account Manager Gregg is a consummate professional with exceptional skills in technology to business alignment and communication. I would gladly work with Gregg again. - Mark H. | Chairman, PLM World

Selling software to business is the most difficult type of selling! Stop making amateur mistakes that lose you sales. Learn the right way to sell software and grow your business.